



hair pigments
high performances color pigments
pure.shades is a range of direct hair pigments that boast extraordinary performance thanks to the exclusive spectrum technology that guarantees intense, vibrant and long lasting reflects. pure.shades offers maximum creative expression with precision, shine and the highest of professional results.
Size
250ml / 8,4 fl.Oz
Characteristics and Benefits
light is emotion that vibrates in expressions of color

zero impact color
Free from Ammonia, PPD and Resorcinol. No SLS/SLES, No Parabens. Total respect of the hair structure.

spectrum technology
Provides brilliance and intensive colors with long lasting vibrancy and shine.

easy to use
Simple to apply and remove. Gradually fades away evenly and consistently.

service versatility
Creative fashion shades. Excellent for shading or toning blondes. Freshens and maintains permanent hair colors.

revitalized hair
Keraveg-18 with soy protein, arginine, serina and treonine, hydrates hair and provides long lasting color and luster.
brilliance of light
hair pigments

amethyst

aquamarine

calcite

citrine

coral

emerald

iolite

jade

peridot

rose quartz

ruby

sapphire

sugillite

turquoise

amethyst

aquamarine

calcite

citrine

coral

emerald

iolite

jade

peridot

rose quartz

ruby

sapphire

sugilite

turquoise
softness of light
hair pigments

crystal

diamond

grey pearl

moon stone

pearl

topaz

crystal

diamond


grey pearl


moon stone


pearl


topaz
depth of light
hair pigments


carnelian


cat eyes


obsidian


red jasper


smoky quartz


tourmaline


carnelian



cat eyes


obsidian


red jasper


smoky quartz


tourmaline
creativity
the perfection that accompanies your creative spirit


silver shampoo
Shampoo specifically formulated for blonde, bleached or grey hair to neutralize yellow undertones and maintain a clean cool reflect.
Size
250 ml / 8,4 fl.Oz
1Lt / 33,8 fl.Oz


defining spray
To be used after pure.shades color service to seal in color and extend the longevity, vibrancy and shine.
Size
250 ml / 8,4 fl.Oz


clear
Mix with other shades to create pastel tones. Use alone for shine and hydration.
Size
250 ml / 8,4 fl.Oz
1Lt / 33,8 fl.Oz


prep
Preperatory shampoo for pure.shades services or coloring and bleaching services. Enhanced with Keraveg-18, a complex of 18 amino acids of plant origin that gives hydration and nourishment, making the hair silky, shiny and elastic. It also improves the final result and the durability of the color over time.
Size
1Lt / 33,8 fl.Oz


pure pro
Specific cleansing shampoo for hair colored with pure.shades. Enriched with Keraveg-18, a complex of 18 amino acids of plant origin that gives hydration and nourishment, making the hair silky, shiny and elastic. Prolongs color retention and prevents fading.
Size
250 ml / 8,4 fl.Oz
1Lt / 33,8 fl.Oz


synergy mousse
Deep conditioning and restrenriched with Keraveg-18, a complex of 18 plant-derived amino acids that provides hydration and nourishment, leaving hair silky, shiny and manageable. Synergy Mousse is a versatile product suitable for multiple uses.
Added to the pure.shades colors it improves perfomance, facilitates application and guarantees a uniform deposit of the product over the entire length.
Size
300 ml / 10,14 fl.Oz


“Each individual has their own unique color,
which shines faintly around the contours of their body.
Like a halo or a backlight.”
____
Haruki Murakami
become a partner
Do you want to know more about pure.shades color pigments? are you interested in a particular cosmetic range or you just want to keep in touch with us? Please contact us by filling in all the fields: we’ll contact you as soon as possible. Thank You!
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