Characteristics and Benefits
light is emotion that vibrates in expressions of color
zero impact color
Free from Ammonia, PPD and Resorcinol. No SLS/SLES, No Parabens. Total respect of the hair structure.
spectrum technology
Provides brilliance and intensive colors with long lasting vibrancy and shine.
easy to use
Simple to apply and remove. Gradually fades away evenly and consistently.
service versatility
Creative fashion shades. Excellent for shading or toning blondes. Freshens and maintains permanent hair colors.
revitalized hair
Keraveg-18 with soy protein, arginine, serina and treonine, hydrates hair and provides long lasting color and luster.
brilliance of light
hair pigments
amethyst
aquamarine
calcite
citrine
coral
emerald
iolite
jade
peridot
rose quartz
ruby
sapphire
sugillite
turquoise
amethyst
aquamarine
calcite
citrine
coral
emerald
iolite
jade
peridot
rose quartz
ruby
sapphire
sugilite
turquoise
softness of light
hair pigments
crystal
diamond
grey pearl
moon stone
pearl
topaz
crystal
diamond
grey pearl
moon stone
pearl
topaz
depth of light
hair pigments
carnelian
cat eyes
obsidian
red jasper
smoky quartz
tourmaline
carnelian
cat eyes
obsidian
red jasper
smoky quartz
tourmaline
creativity
the perfection that accompanies your creative spirit
silver shampoo
Shampoo specifically formulated for blonde, bleached or grey hair to neutralize yellow undertones and maintain a clean cool reflect.
Size
250 ml / 8,4 fl.Oz
1Lt / 33,8 fl.Oz
defining spray
To be used after pure.shades color service to seal in color and extend the longevity, vibrancy and shine.
Size
250 ml / 8,4 fl.Oz
clear
Mix with other shades to create pastel tones. Use alone for shine and hydration.
Size
250 ml / 8,4 fl.Oz
1Lt / 33,8 fl.Oz
prep
Preperatory shampoo for pure.shades services or coloring and bleaching services. Enhanced with Keraveg-18, a complex of 18 amino acids of plant origin that gives hydration and nourishment, making the hair silky, shiny and elastic. It also improves the final result and the durability of the color over time.
Size
1Lt / 33,8 fl.Oz
pure pro
Specific cleansing shampoo for hair colored with pure.shades. Enriched with Keraveg-18, a complex of 18 amino acids of plant origin that gives hydration and nourishment, making the hair silky, shiny and elastic. Prolongs color retention and prevents fading.
Size
250 ml / 8,4 fl.Oz
1Lt / 33,8 fl.Oz
synergy mousse
Deep conditioning and restrenriched with Keraveg-18, a complex of 18 plant-derived amino acids that provides hydration and nourishment, leaving hair silky, shiny and manageable. Synergy Mousse is a versatile product suitable for multiple uses.
Added to the pure.shades colors it improves perfomance, facilitates application and guarantees a uniform deposit of the product over the entire length.
Size
300 ml / 10,14 fl.Oz
“Each individual has their own unique color,
which shines faintly around the contours of their body.
Like a halo or a backlight.”
____
Haruki Murakami
