reflections of light

hair pigments

high performances color pigments

pure.shades is a range of direct hair pigments that boast extraordinary performance thanks to the exclusive spectrum technology that guarantees intense, vibrant and long lasting reflects. pure.shades offers maximum creative expression with precision, shine and the highest of professional results.

Size
250ml / 8,4 fl.Oz

Characteristics and Benefits

light is emotion that vibrates in expressions of color

zero impact color

Free from Ammonia, PPD and Resorcinol. No SLS/SLES, No Parabens. Total respect of the hair structure.

spectrum technology

Provides brilliance and intensive colors with long lasting vibrancy and shine.

easy to use

Simple to apply and remove. Gradually fades away evenly and consistently.

service versatility

Creative fashion shades. Excellent for shading or toning blondes. Freshens and maintains permanent hair colors.

revitalized hair

Keraveg-18 with soy protein, arginine, serina and treonine, hydrates hair and provides long lasting color and luster.

brilliance of light

hair pigments

Color Pigments: amethyst purple
amethyst
pigmenti blu per capelli - Pure Shades
aquamarine
pigmenti naturali per capelli - Pure Shades
calcite
pigmenti naturali per capelli - Pure Shades
citrine
Color Pigments: coral pink orange
coral
Color Pigments: emerald blue green
emerald
Color Pigments: iolite lilac
iolite
Color Pigments: jade green
jade
Color Pigments: peridot lime green
peridot
Color Pigments: rose quartz pink
rose quartz
Color Pigments: ruby red
ruby
Color Pigments: sapphire blue
sapphire
Color Pigments: sugilite fucsia
sugillite
Color Pigments: turquoise sky blue
turquoise

softness of light

hair pigments

Color Pigments: crystal light mauve
crystal
Color Pigments: diamond light blonde
diamond
Color Pigments: grey pearl slate
grey pearl
Color Pigments: moon stone cold blonde
moon stone
Color Pigments: pearl ash blonde
pearl
Color Pigments: topaz warm blonde
topaz
Hair pigments: Pure Shades crystal - light mauve
crystal
Hair pigments: Pure Shades diamond - light blonde
diamond
Hair pigments: Pure Shades grey pearl - slate
grey pearl
Hair pigments: Pure Shades moon stone - cold blonde
moon stone
Hair pigments: Pure Shades pearl - ash blonde
pearl
Hair pigments: Pure Shades topaz - warm blonde
topaz

depth of light

hair pigments

Color Pigments: carnelian copper
carnelian
Color Pigments: cat eye brown
cat eyes
Color Pigments: obsidian cold brown
obsidian
Color Pigments: red jasper titian blonde
red jasper
Color Pigments: smokey quartz light brown
smoky quartz
Color Pigments: tourmaline steel
tourmaline
Hair pigments: Pure Shades crystal - light mauve
carnelian
Hair pigments: Pure Shades cat's eye - brown
cat eyes
Hair pigments: Pure Shades Obsidian - cold brown
obsidian
Hair pigments: Pure Shades Red Jasper Titian Blonde
red jasper
Hair pigments: Pure Shades Smoky Quartz - light brown
smoky quartz
Hair pigments: Pure Shades Tourmaline Steel
tourmaline

creativity

the perfection that accompanies your creative spirit

Pure Shades Silver Shampoo
silver shampoo

Shampoo specifically formulated for blonde, bleached or grey hair to neutralize yellow undertones and maintain a clean cool reflect.

Size 

250 ml / 8,4 fl.Oz

1Lt / 33,8 fl.Oz

Pure Shades defining spray
defining spray

To be used after pure.shades color service to seal in color and extend the longevity, vibrancy and shine.

Size

250 ml / 8,4 fl.Oz

Pure Shades Clear
clear

Mix with other shades to create pastel tones. Use alone for shine and hydration.

Size 

250 ml / 8,4 fl.Oz

1Lt / 33,8 fl.Oz

Pure Shades prep
prep

Preperatory shampoo for pure.shades services or coloring and bleaching services. Enhanced with Keraveg-18, a complex of 18 amino acids of plant origin that gives hydration and nourishment, making the hair silky, shiny and elastic. It also improves the final result and the durability of the color over time.

Size

1Lt / 33,8 fl.Oz

Pure Shades pure pro
pure pro

Specific cleansing shampoo for hair colored with pure.shades. Enriched with Keraveg-18, a complex of 18 amino acids of plant origin that gives hydration and nourishment, making the hair silky, shiny and elastic. Prolongs color retention and prevents fading.

Size

250 ml / 8,4 fl.Oz

1Lt / 33,8 fl.Oz

Pure Shades sinergy mousse
synergy mousse

Deep conditioning and restrenriched with Keraveg-18, a complex of 18 plant-derived amino acids that provides hydration and nourishment, leaving hair silky, shiny and manageable. Synergy Mousse is a versatile product suitable for multiple uses. Added to the pure.shades colors it improves perfomance, facilitates application and guarantees a uniform deposit of the product over the entire length.

Size

300 ml / 10,14 fl.Oz

“Each individual has their own unique color,
which shines faintly around the contours of their body.
Like a halo or a backlight.”
____

Haruki Murakami